September 2024 – Jhansi, India: RISE Jhansi Incubation Center successfully hosted a transformative five-day marketing workshop, empowering startups with essential marketing strategies and tools. The event featured expert speakers who guided entrepreneurs on topics ranging from branding and market research to performance marketing and customer engagement.

Day 1: Marketing vs. Branding vs. Sales

The week began with Anurag Gupte, Founder of MyRevue, explaining the differences between marketing, branding, and sales. Startups learned the importance of creating awareness, building a brand identity, and driving customer conversions.

Watch the session here: https://www.youtube.com/live/_2_sKoWa1vE?si=ND3RjtOvPFEcygvX

Day 2: The Importance of Market Research

C.P. Mehta, Chief Growth Officer at PolicyBoss.com, led a session on the significance of market research. Entrepreneurs were taught how to understand audience behavior and market dynamics to develop effective marketing strategies.

Watch the session here: https://www.youtube.com/live/mXs9Afxh-Iw?si=s-NmLO67dcYoG09c

Day 3: Performance Marketing – Optimizing ROI with Paid Media

Shubham Mishra, Co-Founder of Creator Navigator, discussed the role of paid media in performance marketing. He shared strategies for maximizing returns on investment by optimizing ad spend and targeting the right audience.

Watch the session here: https://www.youtube.com/live/7rzt18IWoPI?si=762SyZc72mxQB9Ye

Day 4: Innovative Marketing Strategies(physical session)

Atmanand Dubey, Head of Marketing & Innovation at Ardent Knowledge Society, provided insights into innovative marketing strategies, emphasizing digital platforms, customer engagement, and brand differentiation.

Day 5: Mastering Brand Communication

The final day featured Mr. Dubey again, focusing on mastering brand communication, understanding customer behavior, and designing impactful marketing strategies for long-term success.