Rana Daggubati, a Telugu actor, has entered the Metaverse with Iknoz, a firm he co-founded with Indian American entrepreneur Abinav Varma. Ikonz seeks to use NFTs to introduce culture’s most iconic figures and IP into the Metaverse. Ikonz wants to increase IP aggression by bringing together half of India’s top entertainment IPs under one roof.
This entails pursuing not only actors, athletes, and other public figures, but also social media celebrities, content providers, and even media companies that specialize in rights ownership.

“As an IP owner, the world of Blockchain brings both tremendous potentials as well as problems on the best method to discover and focus on the best and most credible chances,” Rana Daggubati had previously stated.

“A world-class blockchain aggregation company is the finest option I and other IP owners could have found to begin managing and monetizing IP assets on a global scale in a variety of formats, including NFTs, avatars, and basic rights management. I’m looking forward to starting this new chapter as a co-founder at Ikonz. We’re excited to work with some of India’s most well-known IPs, including Amar Chitra Katha and Tinkle, to pave the path into the metaverse “he had stated

Ikonz had recently secured money from Village Global, which is supported by Mark Zuckerberg, Jeff Bezos, and Bill Gates. Polygon Studios and Woodstock Fund joined the round as co-leads.